Challenge
The chef-owner of an Argentinean steak restaurant knew that his self-designed materials didn’t match the quality of his restaurant’s food.

Results
We streamlined the graphic, chose a more appropriate typeface, and swapped out aquatic colors for red, brown, and earth tones suitable for a steak house. On menu letterhead, a frame creates a ranch-like feeling. Elements from the restaurant’s décor and imagery from La Boca (the bistro’s namesake neighborhood in Buenos Aires) were also incorporated.

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