Inconsistent and confusing, the internally created materials for a domestic violence non-profit did not serve the community as well as they could.
Creating a new identity, we replaced a clinical red with a more welcoming bluish-purple, and rounded edges throughout reinforce an idea of safety. Simple-type treatment for the new logo emphasizes “Metro,” as the organization is informally known. The reorganized business cards offers improved readability. Without being boring, all materials use a single color to allow the non-profit to save on printing costs.
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