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Challenge
A new women’s boutique in the historic district of Pensacola, Florida, was looking for a clear identity that would represent the owner’s vision of her store.

Results
Although the word scout carries masculine associations, we were able to devise a feminine, intentionally ambiguous logo that captured the evocative feel our client was seeking. Used on signage, clothing tags, packaging and mailers, the identity allows the boutique to stand out in its market as a shop that scouts out unique fashions for clientele.

 

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