Stay Local, a non-profit that supports locally owned New Orleans businesses, felt as if its logo needed a stronger impact and to present information with more concision.
We designed a new logo that integrates old elements (exclamation point, arrow) into a unified, clean look. The logo also serves as a web address and a decal for shop windows. For Stay Local’s brochures about the city’s individual neighborhoods, we assembled several color palettes to allow for easy differentiation. Across all materials, each component of the organization’s identity remains distinctive while it reinforces the overall brand with a unifying consistency.