squeeze :: creative zumo :: vol 2

A BRAND IS INTANGIBLE. It is the basic message and vision of your business… a consistent promise of quality and service (whatever it may be). In getting your message out, the materials should support and convey your vision – that’s the tangible part: a name, a logo, a tag line, a look to differentiate your products and services from your competitors.

That’s our view. Now take a look at what some of the leading branding gurus from Entrepreneur magazine have to say:

“Ultimately, the relationship you build between your brand and your customers will be based on the value your company offers.”
“Live up to your promise. Branding… it’s about creating and meeting expectations, and its success rests on your customers’ total experience with your brand.”
Branding Made Simple, Kim T. Gordon

“The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand.”
“Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company’s products or services…”
The Basics of Branding, John Williams

Your brand is the focal point of your business. It is the essence of your product or service. Determining your brand (message, vision) is the first step of developing a successful business.





	A BRAND IS INTANGIBLE. It is the basic message and vision of your business… a consistent promise of quality and service (whatever it may be). In getting your message out, the materials should support and convey your vision – that’s the tangible part: a name, a logo, a tag line, a look to differentiate your products and services from your competitors. That’s our view. Now take a look at what some of the leading branding gurus from Entrepreneur magazine have to say: “Ultimately, the relationship you build between your brand and your customers will be based on the value your company offers.” “Live up to your promise. Branding… it’s about creating and meeting expectations, and its success rests on your customers’ total experience with your brand.” Branding Made Simple, Kim T. Gordon “The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand.” “Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company’s products or services…” The Basics of Branding, John Williams Your brand is the focal point of your business. It is the essence of your product or service. Determining your brand (message, vision) is the first step of developing a successful business.

	Creative Zumo celebrated its one-year anniversary. After practicing in the graphic design industry for over 12 years each, we (Gaby & Christy) had the opportunity to join forces and create our ideal work environment. We have the freedom to flex our creative muscles and our clients get the “2 for 1” benefit of a professional and experienced design team. We want to thank our clients for their support as we continue to grow our business, while helping them to grow theirs.

	Creative Zumo was honored with two ADDY awards. One was for VentureWalk Business Partners Stationery Packaging and the other for the Neighborhood Housing Services Annual Report. The Advertising Club of New Orleans presented the awards March 11, 2006.

	Logo design: The first step in branding and creating your visual identity. Our newest brand experiment: Look out for our updated website soon. Please let us know what issues you’d like to see addressed in Squeeze.

	Creative Zumo develops powerful and effective visual identities for businesses ranging from start-ups to million-dollar entities. Branding work includes corporate identity, logo design, web design, print advertisements, brochures, and much more. Contact us to see how we can help your business stand out from the competition. www.creativezumo.com